WIOCC’s Marketing and International Business Development Director, Mike Last, has been identified by Global Telecoms Business (GTB) magazine as one of the telecommunications industry’s “50 Chief Marketing Officers (CMOs) to watch”.
Executives were nominated for inclusion by colleagues in their companies, by readers and by GTB staff after many discussions with senior executives throughout the industry. This is thought to be the first attempt to identify the industry’s 50 senior marketing professionals to watch.
Responsible for all external and internal marketing, Mike joined WIOCC as employee number two in 2008 and is one of only three1 executives from Africa-based companies in the 50-strong Global Telecoms Business magazine list. Since joining the company, his marketing insight and expertise have been instrumental in helping transform Africa’s carriers’ carrier into a successful, multiple award-winning international capacity and network services wholesaler, now widely recognised as the number one supplier of high-performance bandwidth solutions into and out of Africa.
As well as developing and implementing dynamic marketing strategies, Mike has built a local marketing team in Kenya that delivers world-class communications initiatives. He also works with WIOCC’s shareholders from across Africa to help build their marketing knowledge and expertise – particularly relating to wholesale markets.
1 The other two executives from Africa-based companies are Rita Okuthe (Safaricom) and Tom Tudor (Liquid Telecom).