Mike Last, WIOCC’s Chief Marketing Officer, has been acclaimed as one of the telecommunications industry’s “50 Chief Marketing Officers (CMOs) to watch”, in the latest issue of Global Telecoms Business (GTB) magazine.
Responsible for all external and internal marketing, Mike joined WIOCC as employee number two in 2008 and is one of only two executives from Africa-based companies in this prestigious, 50-strong list compiled following nominations by work colleagues, readers and GTB staff.
His marketing expertise transformed this fledgling organisation into an internationally recognised, multi-award-winning capacity and network services wholesaler, widely regarded as the #1 supplier of high-performance bandwidth solutions in Africa.
Mike built WIOCC’s marketing capability from scratch and his home-grown teams now clearly communicate consistent messages through world-class marketing materials and initiatives. He also looks after WIOCC’s communications with shareholders across Africa, and WIOCC is now referred to as “Africa’s carriers’ carrier”.